Link Building
Building a Link Building Strategy
We’ve established why small businesses need a blog and how different types of links can help your SEO efforts, but making sure these items are working…
Read ArticleLINK BUILDING
Many SEO strategies place a major emphasis on content creation. However, if your strategy centers on content creation alone you are missing ranking opportunities. “If you build it they will come” does not apply to content. Google determines the quality of your content by the quality, quantity, and relevance of the links pointing to it.
WHY LINK BUILDING MATTERS
LINKS ARE ONE OF THE MOST POWERFUL RANKINGS FACTORS
Links are one of the major factors Google uses to rank a website. Links establish the authority and popularity of your website. The more quality links you have the better your rankings will be.
OUR APPROACH TO LINK BUILDING
QUALITY + QUANTITY BACKLINKS
Find & Build Relevant Quality Links. The more links you have the higher your rankings will be. We find quality relevant backlinks.
LINK BUILDING RESULTS
ACCELERATE YOUR SEO RESULTS WITH LINKS.
We focus on consistently building high-quality backlinks. Adding backlinks to your website ensures your rankings continue to climb.
LINKS ARE ONE OF THE
MOST POWERFUL
RANKINGS FACTORS.
Other than content, links pointing to your website is one of the most important ranking factors. Links from third party websites are like votes the more votes you have the higher your rankings will be. Not all links are created equal though, links from high-quality websites pass more value to your website when linking to you.
BETTER UNDERSTANDING LINKS
There are several ways to evaluate, monitor, and build backlinks. When building links we focus on a few key metrics to understand the true value of a link. Those metrics are Domain Authority (DA), Domain Rank (DR), Total External Backlinks, and a few other metrics. Below is more terminology to give you some of the basics of link building.
PAGERANK
GOOGLE’S RANKING ALGORITHM.
Google does not use the original algorithm, but they do use an updated version to determine how your website should rank based on links.
DOMAIN AUTHORITY
DA CREATED BY MOZ
A widely used metric created by MOZ.com to determine the ranking potential of a website. The scale is 1-100 with 100 being the most authoritative.
TOTAL LINKS
INTERNAL + EXTERNAL LINKS
The quantity of links pointing to your web pages carries a strong correlation between the traffic and rankings of your website.
TOTAL ROOT DOMAINS
UNIQUE LINKS
Total # unique websites linking to your website. The more unique websites you have linking to you the more likely you are to have better rankings.
ANCHOR TEXT
HYPERLINK TEXT
The visible/clickable text pointing to your website. It is highly influential on rankings. The target keyword should not exceed 5% of your anchor text.
LINK OUTREACH
EFFECTIVE LINK BUILDING
Refers to requesting a link in exchanges for content. Outreach can be an efficient and cost-effective method for building links.
QUALITY + QUANTITY BACKLINKS.
A recent study found #1 Google result averages 3.8x more backlinks than sites ranking in lower positions.
Our first step in building links is auditing your website. In our link audit, we benchmark you against your competition so we know the quantity and quality of their backlinks. We also check their profile for links they have that you do not, this allows us to understand what it will take to get you to the first page of Google.
Each month Firestarter prospects for new links, we are constantly looking for, finding, and building quality relevant backlinks for you. When prospecting our we are looking for quality first, and quantity second. Quality links tend to fall in the category of industry publications and guest posts. The focus for quantity comes from niche directories and local directories. We have found that quality links will move your rankings faster than focusing solely on quantity.
View the timeline to the right to see our full link building process.
AUDIT
To understand what needs to happen to improve your rankings we audit your backlink profile and compare it against your competitors. We look at who is linking to them and not you, how many links they have, and the quality of the links they have. This gives us an understanding of what it will take to outrank your competitors.
01
AUDIT
AUDIT
To understand what needs to happen to improve your rankings we audit your backlink profile and compare it against your competitors. We look at who is linking to them and not you, how many links they have, and the quality of the links they have. This gives us an understanding of what it will take to outrank your competitors.
02
AUDIT
01
AUDIT
AUDIT
To understand what needs to happen to improve your rankings we audit your backlink profile and compare it against your competitors. We look at who is linking to them and not you, how many links they have, and the quality of the links they have. This gives us an understanding of what it will take to outrank your competitors.
02
AUDIT
AUDIT
To understand what needs to happen to improve your rankings we audit your backlink profile and compare it against your competitors. We look at who is linking to them and not you, how many links they have, and the quality of the links they have. This gives us an understanding of what it will take to outrank your competitors.
