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Auditing and Prioritizing Your Content
Whether you are switching up your strategy or developing a new website, it is easy to get lost in the excitement and…
Read ArticleConfused about why you are not on page one? Or why your website is not driving more traffic? We know this can be frustrating; however, it doesn’t have to be. Your SEO audit should be useful and actionable.
An SEO audit provides a prioritized plan to fix site errors, improve content performance, and build links. An SEO audit should create a roadmap to improve your site rankings and drive traffic.
Our SEO audits are designed to be actionable. This means there are clear takeaways from the audit. Our audit identifies areas of your website to focus to provide the quickest and greatest ROI.
Our audit will review 6-8 key components of your website. Our audit comes complete with examples, actions, and what you should expect from making those updates to your site. Our audit comes in the form of a proposal.
Confused about why you are not on page one? Or why your website is not driving more traffic? Our audit will:
During an SEO Audit, we review several aspects of your website. We focus on three core areas that have been proven to increase online visibility. 1) Technical SEO 2) On-Page SEO and 3) Link Building. Below are some of the areas we review in the audit.
Here we look for errors preventing crawlers from reading your websites.
Discovery keywords opportunities that will turn site visitors into customers.
Identify pages that need proper keyword targeting and optimization.
Looks For opportunities to rank existing content or create new content.
Review Google My Business profile and name, address, phone number consistency.
Understand what link strategy is needed to improve your rankings.
We have removed the guesswork and gimmicks from SEO. Firestarter SEO uses a proven framework that focuses on the core of SEO. Our framework drives rankings, traffic, and continuous results. It all starts with the SEO audit; this will result in a clear and executable SEO strategy.
Our approach to the SEO audit is to make sure you have the understanding necessary to make good and well-educated decisions and to allocate your resources and marketing dollars to the activities that are going to provide the best ROI for your business. We want to make sure you get results and ROI as quickly as possible (link to an article about expected results). The audit sets the roadmap/path.
To achieve first page rankings, our approach is to focus on the three core components of SEO:
The majority, if not all, of the SEO activities we perform, fall into one of these 3 categories.
“The way all of these complicated tasks are laid out in your proposal makes a lot of sense and is easy to understand.” – Andy, Made in the Shade Blinds
The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.
The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.
Often the most confusing aspect of SEO. Here we uncover critical errors, minor errors, and site warnings. The primary purpose of the technical audit is to make sure your website is crawlable by search engines, primarily Google.
Here we understand how your pages are optimized and the site structure. What pages are already optimized, and what pages need improvement?
We want to understand how your content is performing. What pages, blogs or pillar content is missing from your website? Here we identify how to improve your website’s relevancy and authority for topics you should rank for.
The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.
The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.
Often the most confusing aspect of SEO. Here we uncover critical errors, minor errors, and site warnings. The primary purpose of the technical audit is to make sure your website is crawlable by search engines, primarily Google.
Here we understand how your pages are optimized and the site structure. What pages are already optimized, and what pages need improvement?
We want to understand how your content is performing. What pages, blogs or pillar content is missing from your website? Here we identify how to improve your website’s relevancy and authority for topics you should rank for.
Our audit will outline required updates in detail, included with examples from your website, an explanation of the update. The proposal prescribes a solution with a real-world example of that explanation from your website. This then proceeds with a note about the expected outcome. We will:
“I pretty much knew I was going with Firestarter due to recommendations on Word of Mouth, but the proposal sealed the deal” – Tamara, Launch Street
One great thing about Firestarter SEO is that they’re people you completely trust. What they’ve done has really helped us.
Whether you are switching up your strategy or developing a new website, it is easy to get lost in the excitement and…
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